Privacy Policy
Introduction: Who We Are
This Privacy Policy applies to Anarock Property Consultant Pvt. Ltd., including its subsidiaries and affiliated entities (collectively referred to as “Anarock Property Consultant Pvt. Ltd.”, “Anarock”, “We”, “Us”, or “Our”). As the Data Controller of your personal data, unless stated otherwise, we are committed to safeguarding your privacy and ensuring the protection of your personal information.
This Policy outlines how we collect, use, disclose, and protect your personal data, and informs you of your rights in relation to the data we process.
Scope of This Privacy Policy
This Privacy Policy governs the processing of personal data that we collect directly from you or receive from third parties when you interact with us through various channels, including but not limited to:
Visiting Our Websites and Online Platforms
Accessing Anarock-branded websites, social media pages, and other public-facing digital services.
Communicating With Us
Engaging with us via emails, phone calls, text messages, or faxes.
Using Our Products and Services
Interacting with our offerings, including as an employee of a customer organization, where we act as the data controller. Please note that certain products or services may require the processing of personal data to function effectively.
Accessing Mobile Applications
Downloading and using our mobile apps, subject to their respective privacy notices.
Participating in Events and Campaigns
Showing interest in, registering for, attending, or participating in events, webinars, training sessions, marketing campaigns, or contests organized by Anarock.
Visiting Our Offices
Entering our physical premises for meetings, events, or other engagements.
Accessing Our Content
Downloading or subscribing to newsletters, whitepapers, reports, or other informational materials.
What personal data do we collect?
We may collect various types of personal data when you engage with us as a website visitor, for the purpose of providing services, managing relationships as permitted by applicable laws.
In this Privacy Notice, “you” refers to you as an individual, or your employees and representatives if you are a company, body corporate, or other legal entity. If you provide us with someone else’s personal data, you must have their permission and inform them of how we will use it.
The types of personal data we may collect include:
Identification data – such as your name, designation, and other identifiers relevant to your role or engagement.
Contact data – including your email address, phone number, and residential or business address.
Geo-location data – such as your IP address or device identifiers, where applicable.
Communications data – including information shared via calls, messages, emails, or other interactions with us.
We may also process sensitive personal data, including financial information or biometric data (e.g., voice recordings), health-related data, or other special category data, only with your explicit consent or where required by law.
How Do We Collect Personal Data?
We primarily collect your Personal Data directly from you during your interactions with us. However, we may also obtain Personal Data from other sources, including but not limited to:
Publicly available databases and property registries
Real estate agents, brokers, and channel partners
Financial institutions and credit rating agencies
Government authorities and regulatory bodies
Third-party service providers who support our operations
Online platforms and social media (where publicly accessible)
These sources help us ensure the accuracy and completeness of the data we hold.
Why Do We Collect Your Personal Data?
We collect your Personal Data to manage our relationship with you or the entity you represent. This enables us to deliver our services effectively, which include:
Real estate advisory and brokerage services
Property management and leasing solutions
Market research and analytics
Investment and asset management services
We process your Personal Data with your consent where required by law, or as permitted or mandated by applicable regulations.
Please note that if you choose not to provide certain Personal Data, or object to its processing, we may be unable to offer or continue providing our services, especially where such data is essential for legal or regulatory compliance.
Purposes of Processing
We process Personal Data for the following purposes, depending on the nature of our relationship with you:
Engaging with you as a representative of our corporate clients
Creating, registering, and maintaining customer accounts
Contacting you regarding services, updates, or inquiries
Maintaining accurate records of authorized representatives
Monitoring and recording communications (e.g., calls) for training and quality assurance
Ensuring the security of our systems and networks
Responding to queries or managing complaints, including monitoring public sentiment on social media
Notifying you of changes to our terms, services, or policies
Complying with applicable laws, regulations, directives, and legal obligations
Exercising legal rights and managing legal proceedings
Enhancing the accuracy of financial and operational reporting
Lawful Basis for Processing Your Personal Data
At Anarock Property Consultants, we process your Personal Data based on one or more of the following lawful grounds:
Contractual Obligation: When processing is necessary to fulfil our contractual commitments to you or the organisation you represent.
Legitimate Interest: When we have a legitimate business interest in processing your Personal Data, such as:
• Sending service-related or promotional communications
• Conducting statistical analysis using anonymised or pseudonymised data
• Enhancing our systems and services through training and analytics
• Establishing, exercising, or defending legal claims
Legal Obligation: When processing is required to comply with applicable laws, regulations, or legal processes.
Consent: When you have provided explicit consent for specific processing activities. You may withdraw your consent at any time, subject to applicable laws and regulations.
Sharing of Your Personal Data
We do not sell your Personal Data. However, we may share it with trusted parties under strict confidentiality and data protection obligations, including:
Group Companies: Within Anarock and its parent or affiliated entities for internal business purposes.
Business Partners: To offer direct marketing opportunities (with opt-out options available).
Service Providers: Including operational, administrative, data processing, and technology partners who support our service delivery and business operations.
Professional Advisors: Such as market researchers, consultants, and legal advisors.
Advertising & Social Media Platforms: For targeted marketing, where permitted by you and applicable platform policies.
Authorised Third Parties: As explicitly consented by you.
Government Authorities & Law Enforcement: As required by law or upon request from regulatory or enforcement bodies, courts, tribunals, or tax authorities in any jurisdiction.
We take appropriate steps to ensure your Personal Data remains secure and confidential when shared.
Security of Your Personal Data
We implement robust technical and organisational measures to protect your Personal Data from loss, misuse, unauthorised access, disclosure, alteration, or destruction. These include:
Encryption and secure data storage
Access controls and authentication protocols
Confidentiality agreements with employees and third parties
Compliance with applicable data protection laws and internal policies
Direct Marketing Communications
We may use your contact details to send you relevant marketing communications via:
Email, SMS, phone calls, postal mail, mobile apps, or social media
These communications may include:
Invitations to seminars, webinars, and events
Updates on new or existing products and services
Promotional offers and opportunities
We may also use aggregated demographic and behavioural data to tailor marketing messages to your interests.
Where permitted, we may share limited data with social media platforms to deliver targeted ads (e.g., verifying if you have an account to show relevant content).
You can withdraw your consent or opt out of marketing communications at any time by contacting us at: privacy@anarock.com
Changes to This Privacy Notice
We may update this Privacy Notice periodically to reflect changes in our services, legal requirements, or industry practices. Any updates will be published on this page. We will not reduce your rights under this Notice without your explicit consent.
This Privacy Statement was last updated on 15/10/2025.
Your Rights Regarding Personal Data
At Anarock Property Consultants, we are committed to ensuring transparency and protecting your privacy. You have the following rights under applicable data protection laws:
Right to Be Informed – You have the right to know how your Personal Data is being collected, used, and shared.
Right to Access – You may request access to the Personal Data we hold about you.
Right to Object – You can object to the processing of your Personal Data, in whole or in part, where permitted by law.
Right to Rectification – You may request correction of inaccurate or incomplete Personal Data.
Right to Data Portability – You may request that we transfer your Personal Data to another organisation, where technically feasible.
Right to Erasure – You may request deletion of your Personal Data, subject to legal and contractual obligations.
Right to Withdraw Consent – Where processing is based on your consent, you may withdraw it at any time. This will not affect the lawfulness of processing carried out before the withdrawal.
Right to Opt-Out of Marketing – You may opt out of receiving marketing communications from us at any time.
If you wish to exercise any of these rights, have questions about how we process your Personal Data, or would like to raise a concern, please contact our Data Protection Office at: privacy@anarock.com
Data Retention
We retain your Personal Data for as long as you maintain an active relationship with us. After that, we may retain it for a period necessary to comply with legal, regulatory, and operational requirements. Where retention is no longer necessary, we will securely delete, anonymise, or destroy the data, either upon your request or at our discretion.
Data Transfer
Your Personal Data may be stored or processed in India or other countries where we or our service providers operate. In such cases, we ensure that appropriate safeguards are in place to protect your data and that any transfers comply with applicable data protection laws.
Contact Us
If you have any questions about this Privacy Notice or how your Personal Data is handled, please reach out to our Data Protection Office at:
If you wish to exercise any of these rights, have questions about how we use your Personal Data, or would like to raise a concern or complaint, please contact us at: privacy@anarock.com
Consent Declaration
I have read and accepted the Terms & Conditions and consent to the collection, use, and transfer of my Personal Data in accordance with Anarock’s Privacy Statement.
By submitting this form, I agree that Anarock Property Consultants may contact me via phone, email, SMS, or other media channels using the contact details I have provided, for service-related and promotional communications.
By submitting this form, I consent to the use of my Personal Data for market research, customer profiling, or tailored marketing communications.
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We value diversity within ANAROCK Group and are committed to offering equal opportunities in employment. We do not discriminate against any team member or applicant for employment on the basis of nationality, race, colour, religion, caste, gender identity/expression, sexual orientation, disability, social origin and status, indigenous status, political opinion, age, marital status or any other personal characteristics or status. ANAROCK Group values all talent and will do its utmost to hire, nurture, and grow them.
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